Pakka is a Hindi word meaning “ excellent quality and authentic”. The goal of Pakka is to have products of excellent quality but not only. Indeed, the brand wants the whole chain to be “pakka”: the culture of the products but also the way that the products travel to reach the customers.
The beginnings of Pakka
The Pakka adventure began in India, many years ago. As the country’s cashew kernels are delicious, the founders of Pakka (Andres Tschannen, Balz Strasser and Ueli Baruffol) decided in 2006 to found a company for the cashew trade. At first, the company was a real family business. Indeed, the first packs were made on the living room table and the whole family helped to pack and make deliveries. Finally, over the years, the company has decided to market new products: nougat, almonds …
Quality products, Fairtrade certified
The cashew nuts used to make Pakka products come from East Africa, to guarantee you a quality product. The nuts are slit, shelled, sized, dried, sorted and packaged, all with tender care, by hand and in several small steps.
Several Pakka products carry the Max Havelaar label. This label created in 1988, certifies that the Pakka brand meets the criteria of fair trade. This label guarantees :
- Fair compensation for producers.
- Decent working conditions.
- Production methods that respect the environment.
- Long-term business relationships
Pakka a company with long-lasting relationships with its partners
Pakka invests a lot of time in relations with its exporting and producing partners in the South. Their business relationships include, for example, strategic consulting or project development support. The brand signs long-term purchase agreements with its producers. The partnerships set up by the company make it possible to guarantee product traceability and support thousands of farming families in Asia, Africa and Latin America, thanks to a higher, more stable and more equitable income. All of these partnerships with southern countries allow Pakka to offer certified products of the highest quality.